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Campaign Insights | Maximising your $30 basket at Popular Warehouse Sale 2021

Updated: Sep 15, 2021

If you’re a student, working adult, or just a typical Singaporean who appreciates a good deal, you would’ve heard of the Popular Warehouse Sale which is happening from the end of March to early April 2021. In this article, discover tips to maximise your $30 “Take All You Can'' basket. Towards the end, you can also learn about how Popular Bookstore’s customer experience design keeps you coming back to their sale year-after-year!

The "Take-All-You-Can" Popular Warehouse Sale 2021

The annual Popular warehouse sale is happening soon!

If you live in Singapore, you’d know how much we all love a good sale. Here are the details of the anticipated event:

  • Venue: 15 Serangoon North Avenue 5, Singapore 554360

  • Dates: 31st March 2021 - 4th April 2021, from 10 am to 8 pm

  • Booking your slot: via Eventbrite (each customer has 1h at the warehouse)

  • Free parking (subjected to available capacity)

Despite COVID-19’s disruptions, the well-loved bookstore still received an overwhelming response for their sales. Currently, all slots are booked.

However, you can still register your interest via their Google forms to receive updates from Popular.

While the $30 basket is arguably the biggest lure of the promotion, there are other promotions such as:

  • Up to 80% off select items

  • Stationery at $10 for 10 pieces

  • Assessment books at $10 for 5

Tips to Maximise Your $30 Basket

Singaporeans are all too familiar with the annual Popular warehouse sales. However, this is the first time that Popular is having a "Take All You Can!" promotion. For just $30, you can pack your basket filled with goodies including English books, Chinese books, as well as other music products.

The goal for “all-you-can-fit” type of sales is simple: to figure out the most optimal way to maximise the value of the basket.

We present some handy tips to get your money’s worth from the sale through strategic methods of stacking your goods!

1. Preplanning

“Those who fail to prepare are prepared to fail.”

Preplanning is essential to making the most out of your journey to Serangoon. Especially since you only have an hour at the warehouse itself, it’s important to come prepared with your gameplan.

Prepare a checklist with the items that you would like to get at the warehouse sale. It might be helpful to sort these items into "must-buys" and "nice-to-haves". Sort these under the different categories - assessment books, storybooks, stationery, music products, electronic gadgets. Ranking them according to priority helps you save time at the venue itself!

2. The grand gameplan

Let's start with the cost analysis. The million-dollar question every Singaporean has at a sale - this $30 basket "wu hua boh?" (translation: "worth-it or not?" in Singlish).

Considering that the dimensions of the basket are 26cm x 36cm x 22cm (Width x Length x Height), you’re guaranteed to be able to fill in at least 5 encyclopedia-sized books. Looking at the average cost of books in Popular that are priced between $10 to $15, you’re sure to breakeven and start reaping the returns on your $30 dollar investment once you can get more than 3 normal-sized books in your basket.

Moving on to maximising your $30 basket space, this is where your primary school math knowledge comes in handy. Stay with me while I walk you through this word problem of "What is the maximum number of books and other goodies I can fill in this basket?"

From the information that Popular bookstore has revealed thus far, we know that there will be items such as English books, Chinese books, and music gadgets up for grabs. By music products, we're assuming they include items such as CDs.

Of course, English and Chinese books come in all shapes and sizes. It’s important to know their dimensions and how best to stack them.

How to stack your $30 basket

Popular warehouse sale 2021 hacks

Method 1: For only standard-sized books

  • Line 2 columns of standard-sized books flat side-by-side, with about 10 books for each column (~20 books)

  • Fill the leftover space by lining up other books vertically (~2 books)

Popular warehouse sale 2021 hacks

Method 2: For mainly pocket-sized

  • Line 2 columns of pocket-sized books and 1 column of standard-sized books flat side-by-side, with about 10 books for each column (~30 books)

Popular warehouse sale 2021 hacks

Method 3: For mainly premium hardcovers

  • Line 1 column of premium hardcovers with about 6 books for this column (