User Experience (UX) in the Digital Economy
x2
Projected increase in demand for Experience Designers in Singapore in the next 5 years
400%
In potential customer conversion rates for businesses who adopt UX practices
9,900%
estimated return on investment (ROI). Every $1 invested in UX brings $100 in returns
As the boundaries between our technological world and the analog world continue to blur, a user-centered perspective in product design helps us to ensure that technology is seamlessly integrated in our lives in a human way. More companies, regardless of field or industry, are recognising the importance of good design to reap business benefits.
Program Outcomes
Through our program, you will learn to:
✔ Understand and optimise the UI/UX development process through a human-centered approach
✔ Define user needs and develop problem statements
✔ Transform research findings into product features and create user-friendly and aesthetic visual designs
✔ Conduct user testing, build, and test prototypes which translate into a final capstone project
✔ Create a portfolio showcasing your competencies and UI/UX work through personalised career support
Upon graduation, you will either be placed in our network of partner companies looking for the right talent, or funnelled into Mediahouse as apprentices to work on client projects.
Course Curriculum
Introduction to UI/UX
Understand the industry and its career prospects. Experience and familiarise oneself with the tools and softwares used by industry experts in their work.
User Research
Build foundations in UX methodology. Learn about the design process, from research and testing, to design thinking, rapid prototyping and testing.
Interface Design
Create screens, pages, and visual elements that enable users to interact with products in an intuitive way.
Fundamentals of Digital Product Development
Learn the basics of web development and design with HTML5 and CSS and how you can extend them to other mediums.
Design Iteration and Development
Gain hands-on experience by applying design thinking in user research, ideation, prototyping, interaction design, interface design, and usability testing.
Soft Skills and Workplace Readiness
Complementary to the technical elements, the module focuses on equipping you with the necessary career skills to excel and grow on the job.
Meet Your Trainer
Our trainers are Digital Design industry practitioners who come in to teach in their respective area of specialisation.
Wilson Chew
Co-founder
Reassemble
Wilson is a trained UX designer, with an additional role in driving business development. He has worked with notable clients such as NTUC, Suntec, Grab and Mercedes-Benz.
Hear from our Graduates
The culture at Hatch was quite relaxing and comfortable. Being a complete beginner, a person with zero experience in design, learning the Figma applications and UI/UX concepts in this journey was a total eye opener for me. The Hatch team was very helpful to guide us in our training.
Lim Uen Fang
Digital Designer Trainee
Hatch equipped me with the skills and knowledge needed in UI/UX to apply for similar jobs that touch on those skills. It has also provided me a chance to work on projects to build up a portfolio. Certain skill sets needed for job preparation such as resume and cover letter writing were also very useful in making me feel better prepared for job applications.
Heidi Lee
UI/UX Intern
The biggest draw of the program is career guidance and hands-on application for the learning part. I’d say career guidance is exceptionally helpful for those looking to switch careers or for those looking for employment. I liked that the program was structured by topics, units and there was a clear outline of assignments/tasks by the mentors.
Alina Zhang
Interaction Designer
