Alpha Fitness wanted to better position themselves as a reliable one-stop solution for fitness training related resources and services. Hatch Mediahouse was engaged to build their social media strategy and co-create an advertisement strategy for their national fitness campaign.
We first worked together with Alpha Fitness to identify opportunities where they could cement their brand. We then outlined their immediate business goals to build a 6-month social media engagement strategy. We proposed, executed and monitored outreach strategies to increase engagement for their national fitness campaign.
Branding, Social Media Retainer, Campaign Execution, Ad Strategy
Our Success Indicators
We facilitated branding sessions to help Alpha Fitness uncover opportunities where they could strengthen their brand positioning. Using the insights from the sessions, we built a 6-month social media engagement plan around Alpha Fitness’ business goals, holding monthly reviews to iterate strategies. This has allowed Alpha Fitness to improve engagement with its existing audience and increased its user acquisition.
Within 1 month of Hatch Mediahouse’s 6 month Social Media Management Retainer,
increase in Instagram reach
increase in Instagram profile vists
Increase in website visits
Over the month-long Lose to Win campaign,
participants recruited, reaching campaign goal