Why Web Design Matters
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is all it takes for a website to leave an impression on a person
94%
of a website’s first impression is related to its design
52%
Online shoppers say a website’s overall aesthetic is a reason to not revisit it
Having an online presence is no longer enough to convert prospects into leads. A well-designed website not only sets a good first impression for your customers, it also increases your brand’s digital visibility and builds trust with your intended audience. Good web design gives your business an additional edge to stand out in your sea of competitors.
Program Outcomes
Through our program, you will learn to:
✔ Build a strong foundation in the essentials of Digital Marketing and User Interface, User Experience (UI/UX) Design
✔ Apply learnt digital and design skills into different contexts for your professional work
✔ Understand and gain a deeper appreciation for the Digital and Design industry by using transferable skillsets into your daily work
The course culminates in a final project, where you will get to put your skills to practise. You will build and pitch your final prototype, walking away with a compelling portfolio.
Course Curriculum
Foundations of UX Research
Build foundations in the UX methodology. Learn more about the design process, from research and testing, to design thinking, rapid prototyping and testing.
Foundations of UI Design
Create screens, pages, and visual elements that enable users to interact with products in an intuitive way. Learn to apply design principles onto websites or applications
Search Engine Optimisation (SEO)
Drive more traffic to your website by learning how to optimise for highly targeted keywords using Google's latest algorithm updates. Build and earn high-quality backlinks to rank your website better.
Design Iteration and Development
Expand and apply the entire design process of user research, ideation, prototyping, interaction design, interface design, and usability testing.
Website Critique
Put your skills to practice. Depending on individual objectives, learn how to position yourself as designers, developers, freelancers, and effective business owners.
Course Fees & Subsidies
Employee-Based Training Funding
Hatch Accelerator is supported by SG Tech’s STAR Fund. Companies who sponsor their staff for training only have to pay the remaining fees after deducting the subsidised amount of $500 per pax.
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Meet Your Trainer
Our trainers are Digital Design industry practitioners who come in to teach in their respective area of specialisation.
Wilson Chew
Co-founder
Reassemble
Wilson is a trained UX designer, with an additional role in driving business development. He has worked with notable clients such as NTUC, Suntec, Grab and Mercedes-Benz.
Hear from our Graduates
Overall, I really enjoyed the course as there were plenty of room for discussion and exploration between classmates of differing interests and experiences. The Hatch trainer was not only very enthusiastic and helpful throughout, but was also always open for creative discussions.
Ferdi Lau
Masters Student at Singapore Management University
The homework, although challenging and time-consuming, was fun. The Hatch trainer was also really supportive with our work and I like how she's very straight-forward with her comments.
Hera Cambal
Co-Founder of Frescue
I had a fantastic experience throughout the programme. Really liked how time was put aside for consultation as I felt that was when I learnt the most. The assignments were very well-designed as they challenged me to apply the concepts that I have learnt in class and helped me to hone my skills with design tools like Figma.
Jean Lim
Student at National University of Singapore
STAR Fund Eligibility Criteria
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Applicants must be in a company that is a member of SGTech
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Number of persons who can apply for the course under the STAR Fund is capped at 5 pax per company